Naked & Famous Denim True Guy Regular Straight Mens Jeans - Brown Fox Selvedge

The Brown Fox Selvedge is a 13oz Japanese selvedge denim woven entirely from organic FoxFibre® cotton—an undyed, naturally pigmented fibre developed by California cotton breeder and environmental pioneer Sally Fox. The distinctive brown colour comes directly from the cotton plant itself, requiring no chemical dyes or bleach. In the 1980s, Fox began breeding heirloom brown cotton varieties with white Pima to create long-staple, commercially spinnable fibres, laying the groundwork for one of the most sustainable cotton sources available today. Grown using regenerative organic farming methods, FoxFibre® cotton significantly reduces the environmental impact of textile production.

This denim is spun in Osaka and woven in Okayama, Japan, using undyed natural warp yarns and naturally brown weft yarns to create a soft, earthy-toned fabric with gentle surface variation. Over time, the denim darkens and develops a beautiful patina that reflects the wearer’s journey. The True Guy fit offers a straight leg silhouette with a regular rise, extra room in the seat and thigh, and a straight fall from knee to hem—combining comfort, heritage character, and timeless style.

Key details

Fit: True Guy (straight leg fit)
Rise: Regular
Fly: Button fly
Fabric: 13oz Japanese selvedge denim, 100% organic FoxFibre® cotton
Colour: Naturally brown (undyed and unbleached)
Origin: Cotton grown in California; spun in Osaka; woven in Okayama, Japan
Features: Naturally pigmented cotton that darkens and patinas with wear
Made in: Canada
SKU: 101133121
Trademark: FoxFibre® Colorganic® – registered trademark of Sally Fox